Selected work
The work, in order — filter by category to see how it connects.
Filter
2026
A clothing brand that didn't exist yet. I built all of it, alone — the identity and wordmark, the website and store, the product imagery, the hang tags and packaging, the social presence, and the Meta campaigns that brought people in. One client, every layer, from the first conversation to the first order.
Brand · Website · Product imagery · Print · Paid social
2025
Remote developer for an international agency, building sites to brief for South African businesses. A play school in Cape Town, a logistics and commodities firm, a printing business of thirty years, a funeral catering service — different industries, different audiences, entirely different jobs. The constraint was never the design; it was understanding a business I'd never worked in, fast, and building something its customers would actually use.
Eight sites · South Africa
2023–present
Content, interviews and Meta ad campaigns for GHS, three years running.
3.2M ad impressions · 17 campaigns · 3 years
2023
A community service internship run by the LUMS Co-Curricular Activities Office. I taught soft skills to underprivileged students at a small government school.
20 hours · Community service · LUMS
View certificate
2023–present
A peer-teaching initiative I founded, bringing real-world skills to underprivileged students.
Founder · Peer teaching
2022
Personal websites, hand-coded from scratch before AI page builders existed.
3 sites · Hand-coded
2022
Represented Pakistan solo at She Codes and placed 3rd with a hand-coded cricket site.
3rd place · She Codes
2022
Placed 2nd nationally in the PNY Genius x Codingal coding competition.
2nd place · Pakistan
2021
A thank-you card for a Chicago jewelry company — my first client, on Upwork, at 14.
Print design · Five-star review
Ongoing
Model UN and debate tournaments, including a Harvard MUN acceptance.
Harvard MUN · 2 honourable mentions
